Adventures with Blogging 101 - Part 1

I was talking with a women the other day about possibly re-designing her website.  She spoke about being overwhelmed by all the technology that comes with being on the internet as a business. I could only empathize. I do this for a living, and I find the amount of information there is to process and learn about an ongoing challenge. And in other ways, I'm completely excited by it all. The possibilities are really quite amazing. I have a bit of a love hate relationship with it all.

Today I took a webinar on blogging for business with Social Media Magic. It was taught by Dave Barnhart. It was great overall. I learned things I wish I hadn't and other things I'm glad I did. Here's what I didn't want to hear... (Did I mention I have a love hate relationship?)

1. The minimum one should blog is once a week. Posting twice a week is even better. And anything beyond that is "prolific". I've been blogging sporadically about twice a month. And why, you may ask must you blog more? The frequency of posts makes your blog more likely to be found by Google. And that's a good thing.
2. Blogger is not the best platform to be blogging on. (shhhhh - don't tell blogger!) Wordpress.org and Typepad are preferred. Well I already knew that, now I know why. They both have trackback features and technorati tags and blogger doesn't. Those are fancy things that help you track and gauge your efforts. Sort of important wouldn't you agree?

The reason I'm unhappy to learn these things is it means more work for me, like writing more blog posts, and moving over to WordPress. As a small business owner, more work is never good news. Sigh...

There were also things I learned that I was happy to discover. However, to find out what they were, you'll have to come back and visit my blog next time. (This is part of my strategy to start posting once or twice a week. See how it works??)

To be continued....