We're so excited to announce the recent launch of The Sierra Club New York City Group's new website. Gary, my husband and colleague (and a member of SCNYC), has been working on updating the site, and he asked me to help with the masthead as well as several other design components. Take a look at these before and after photos to see the update.
Here's the old website:
Here's the new website:
You'll notice right away that the difference in masthead images is striking! The goal for the new masthead was to actually feature New York City as New Yorkers experience it everyday. We didn't necessarily want those stereotypical images that others imagine our Times Square/Skyline/Wall Street-filled lives to be but actually a combination of the majestic and the mundane that makes New York City our home.
In terms of function, Gary wanted the club's information to be more accessible and easy to use. It was also important to add various social media components to keep up with this fast and useful trend (see reflections on its many uses here). The Sierra Club New York Group is very pleased with the results and so are we.
Interested in learning more about The Sierra Club? Check out their new website for yourself.
Here's the old website:
Here's the new website:
You'll notice right away that the difference in masthead images is striking! The goal for the new masthead was to actually feature New York City as New Yorkers experience it everyday. We didn't necessarily want those stereotypical images that others imagine our Times Square/Skyline/Wall Street-filled lives to be but actually a combination of the majestic and the mundane that makes New York City our home.
In terms of function, Gary wanted the club's information to be more accessible and easy to use. It was also important to add various social media components to keep up with this fast and useful trend (see reflections on its many uses here). The Sierra Club New York Group is very pleased with the results and so are we.
Interested in learning more about The Sierra Club? Check out their new website for yourself.
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