Saturday, October 1, 2011

Modern Behavioral Science: Taking the Human Factor into Account


Found this interesting article about human behavior and how you can affect it on a large-scale, say with your non-profit organization or small business (Joe Brewer, Cognitive Policy Works). Of course, we don’t want to go as far as manipulation, but understanding the way humans function on a very basic level (organized into five basic findings from the last century in this article) can help us to better communicate and connect. Check it out for yourself, but modern behavioral science definitely seems worth noting.



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